Marketing Manifesto

Promote high-quality, useful products and service - planned obsolescence is a tactic of the past. Instead, implement creative monetization and provide true, long-lasting value to customers.

Deliver personalization and skip the spamming - utilize inbound marketing to personalize your business’s message to the right people at the right time. Plan a sales and outbound marketing strategy that complements and funnels into your inbound strategy.

Focus on the triple bottom line - Profit, People, and the Planet. Customers will notice and become engaged, loyal promoters of your business.

Create evergreen content - You don’t just want to be a flash in the pan. Make your business stand out with relevant, excellent, and optimized content that has a purpose.

As for design, prioritize purposeful, engaging, user-ultra-friendly, and fully responsive media that converts.

Revenue follows.

Qualifications

Certifications:

• Google Digital Marketing & E-commerce Specialization

• HubSpot Inbound Marketing Certification

Education:

• Master of Science in Marketing Analytics

• Coursework in Graphic Design

• Bachelor of the Science of Nursing with minor in Business Administration

Hot Seat

What are your proudest accomplishments? I am proudest of climbing Washington State’s 5 volcanoes: Mt. Rainier (Tahoma), Mt. St. Helens (Loowit), Mt. Adams (Pahto), Mt. Baker (Koma Kulshan), and Glacier Peak (Dakobed), getting good enough at skiing to be able to ski patrol, and getting good enough at mountain biking to enjoy Whistler Bike Park and the Darrington trails!

What are you learning now? I am doubling down on getting better at engaging social media videos, product photography, and action sports photography. I recently got a 360 degree camera which is very fun to play around with!